What Topics should Product Manager include in the Software Product Presentation to a sponsor/customer/integrator/developer?

Sponsor, customer, integrator and developer should get completely different material in the presentation. Sponsor always wants to know how much time does it takes to enter the market, where we can beat our competitors and what profit he can earn to understand the investment strategy. Customer is interested in features and benefits of product implementation and how much OPEX he can save, and what payback time for the business case is. Integrator is looking for the margin and new markets, so he would be interested in customization opportunities for the product in order to easily deploy it widely and add its value as a value added reseller. Finally, developer wants to see a strong interoperability and API, well commented code and good documentation. Please take a look at the table with the contents of a typical product presentation.

Outlines	Sponsor	Customer	Integrator	Developer
1. Introduction (This is normally just a title slide where I introduce myself and the point of the product presentation. This is where I want to hook the audience and tell them what is in it for them)	Common	Common	Common	Common
2. Agenda (An agenda is optional, but provides me with an opportunity to tell my audience what I’m going to cover in my presentation. It avoids people asking questions early in the presentation about material I will be covering later)	Common	Common	Common	Common
3. Company Information (This is a way to establish credibility and to make the audience feel comfortable with my company)	1. Short history 2. Funding and revenues 3. Size 4. Market share 5. Strategy	1. History 2. List of major customers 3. Customer's benefits working with my company	1. Short history 2. Market Share 3. Market strategy 4. Full products portfolio	1. Short history 2. R&D department info 3. Corporate culture 4. HR strategy
4. Positioning (Successful products have a unique technology or positioning that sets them apart from other products on the market. I want to introduce this aspect of my product up front to let my audience know how my product is different and why they should listen to the rest of my presentation)	1. Product business idea 2. Investment strategy 3. Profits and Loss target	1. What customer problem product resolves 2. How (mostly how easy) 3. Why should they pay for resolving the problem	1. Product benefits across the competitors 2. What customers this product can attract and how 3. Why my product should be deployed via the embedded integrator	1. What customer problem product resolves 2. What is the technology framework 3. Which unique technologies are used in creating the product
5. Product Description (Clearly describe my product in terms that my audience will understand. How my product fits into their existing environment. Show how the product interfaces with other products or systems they may be using)	1. Show that product is scalable and have a good roadmap to protect investments 2. Show that it can interoperate with other products and probably competitors to slightly enter the market 3. Show where in OSS framework the product is and which benefits it will provide	1. Description of main product features 2. Show that it can interoperate with other products customer already have deployed 3. Show where in OSS framework the product is and which benefits it will provide	1. Description of main product features 2. Show that it can interoperate with other products and probably competitors to win more customers 3. Show which features and how will provide the most value for the customization and integration	1. Description of main product features and how they are deployed 2. Show the development process example of one of them 3. Show couple comments from existing developers
6. Benefits (They may be obvious to me because I live and breathe the product, but my audience should have them clearly called out and they must relate to their needs.)	1. Profits and investment payback	1. Business benefits	1. Margins and new markets 2. Partnership and Discounts	1. Developers benefits (should be discussed with current developers prior)
7. Success stories (At this point in the presentation my audience should be familiar with my product and why it is different and better. In order to drive this point home I will use examples of how my product is being used and how customers have benefited from the product)	1. Investors success cases	1. Customers success cases	1. Other integrators/partners success	1. Show the career path of existing product developers and how working on my product forced them in professional development
8. Call to action (I want summarize my product presentation, reiterate the point of the presentation, and ask my audience to do something, if that is the point of my presentation)	1. Call to invest	1. Call to purchase	1. Call to become a partner	1. Call to be a developer